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Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Opening a coffee shop is the dream of many people. There are always one or two friends around us who say they want to open one, and even you have the idea that you may be planning or already taking action. After long-term observation, after investigating nearly a hundred coffee shops, I roughly come to the conclusion that entrepreneurial coffee shops have a high probability of failure.

2015-07-02

"slow Life" precipitates the aroma of coffee with coffee products.

The word coffee comes from the Greek word Kaweh, which means strength and enthusiasm. Drinking coffee is not only a pastime, its rich cultural connotation is a pursuit of an ideal way of life. On a cold winter day, there is no drink more refreshing than a cup of fragrant and strong coffee. Cafes this season are always full of party confidants and friends; small ones with laptops in Starbucks

2015-09-09
Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
The cause of death of the independent cafe

The cause of death of the independent cafe

Many people have dreams of opening a cafe, but few dreams come true. Is it just because it's hard to make up your mind to quit and start a new life? This is not the case. In the past two years, cafes have sprung up in second-and third-tier small cities, which shows that many people dare to take this step. However, there are few of these small bamboo shoots that can really grow into talent.

2016-06-02
Six lessons that must be taken as an important factor in successfully opening a coffee shop

Six lessons that must be taken as an important factor in successfully opening a coffee shop

Six lessons: how to open a successful coffee shop although drinking coffee is a basic condition for becoming a coffee shop owner, after all, drinking coffee and opening a coffee shop are two different things. "drinking coffee is romantic, but opening a coffee shop is realistic." Coffee shop first lesson: positioning a dream, but also a sense of direction to determine the positioning of the coffee shop.

2014-08-28
Six lessons that must be taken as an important factor in successfully opening a coffee shop

Six lessons that must be taken as an important factor in successfully opening a coffee shop

How to open a successful coffee shop although like to drink coffee is the basic condition to become a coffee shop owner, but after all, drinking coffee and opening a coffee shop are two different things. "drinking coffee is very romantic, but opening a coffee shop is realistic." the first lesson of a coffee shop: a dream of positioning, but also a sense of direction to determine the positioning of a coffee shop is the first step to a successful coffee shop. For example, making luxury coffee.

2015-10-20
An important step in opening a coffee shop must be read

An important step in opening a coffee shop must be read

With the rapid development of the coffee industry in China, it has become a fashion to drink coffee in cafes, so opening a coffee shop has become favored by many investors. Six out of every ten people who want to start a business want to open a coffee shop. But successfully opening a coffee shop is not an easy task, it requires us to have a lot of professional knowledge and business preparation: (1) positioning, design and decoration, positioning to be clear

2015-04-09
The world is big, but the world of coffee is small-Minipresso GR experience

The world is big, but the world of coffee is small-Minipresso GR experience

Extreme fruit player: glb1031 participated in the evaluation of extreme fruit for the first time. Thank you for bringing me such a good product. It is a great honor to participate in this evaluation activity. First of all, let's talk about my understanding of coffee. Maybe I have a lot of nonsense. I just want to share some of my knowledge about coffee here. The first contact with coffee was in junior high school and high school. At that time, I often had to stay up late to study or play games and open coffee.

2015-06-24
How to open a successful cafe-dream, but also have a sense of direction

How to open a successful cafe-dream, but also have a sense of direction

Cafes have replaced fast food restaurants as the first place to party or kill time.

2015-11-04
Coffee Culture and Coffee enthusiasts

Coffee Culture and Coffee enthusiasts

Individual coffee can best reflect a person's ability to drink coffee. Mantenin coffee is mellow, bitter and smelly, with almost no sour taste; Colombian premium coffee contains sour fruit, and slow coffee can taste slightly nutty; Ethiopian coffee can smell obvious citrus aroma when grinding beans and lemon fragrance after production; most cafes along Fifth Avenue have a small courtyard, quiet, low-key, gu

2015-06-11
Enjoy coffee time at a leisurely pace in the afternoon

Enjoy coffee time at a leisurely pace in the afternoon

Coffee time afternoon cafe, there is a kind of innate ease, coffee fragrance accompanied by fine noise, warm and simple. A cup of Capuccino with gold leaves and a piece of ice Tira Misu can produce a strong sense of satisfaction without too much ceremony. You may need to make an appointment with a friend to have English afternoon tea. A cafe can kill time alone.

2014-05-29
Enjoy coffee time at a leisurely pace in the afternoon

Enjoy coffee time at a leisurely pace in the afternoon

Coffee time afternoon cafe, there is a kind of innate ease, coffee fragrance accompanied by fine noise, warm and simple. A cup of Capuccino with gold leaves and a piece of ice Tira Misu can produce a strong sense of satisfaction without too much ceremony. You may need to make an appointment with a friend to have English afternoon tea. A cafe can kill time alone.

2015-06-23
A comprehensive knowledge of coffee

A comprehensive knowledge of coffee

Latte coffee is a classic blend of Italian espresso and milk. Italians also like lattes as breakfast drinks. In the Italian kitchen in the morning, coffee and milk are usually brewed on the sunlit stove. Italians who drink lattes like milk rather than espresso, and only espresso

2015-04-21
A case study of how to open a cafe for 850000 yuan

A case study of how to open a cafe for 850000 yuan

Miss Zheng wants to open a coffee shop. With a capital of 850000 yuan, how can she make good use of this property to control investment risks and open a 40-50-square-meter coffee shop? Miss Zheng's chat window popped up, and her signature said that Miss Zheng wanted to open a cafe. Her head portrait was a silhouette of a fine cup of coffee sitting outside an open-air cafe in the afterglow of sunset. Cafes always seem to have something to do with romantic owners.

2015-09-07
Understand and identify Italian coffee

Understand and identify Italian coffee

Coffee, what is it? A drink, a carrier of taste, a way to feel the details of life.

2014-06-18
Identify the quality of ESPRESSO

Identify the quality of ESPRESSO

ESPRESSO quality coffee, what is it? A drink, a carrier of taste, a way to feel the details of life. When you are in a cafe to enjoy a cup of coffee packaged by various cultures, have you ever thought about and learned to identify whether you are drinking a perfect cup of coffee, rather than spending dozens of yuan but washing pot water, so that you always feel

2014-09-27
Store owners talk about the misunderstanding of opening a store.

Store owners talk about the misunderstanding of opening a store.

At present, more and more people want to open a coffee shop in China, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" written by Chen Haopai.

2015-04-28
Coffee knowledge and literacy

Coffee knowledge and literacy

1. The discovery of coffee: many people should have heard the story about the discovery of coffee. Once upon a time, a shepherd named Kaldi in the highlands of Ethiopian found his sheep spinning excitedly because they had eaten the red fruit on a shrub by the side of the road. The shepherd felt very strange and ate a few of them, feeling very excited. Then there was a man named Auc.

2016-09-12
ESPRESSO quality understanding and Identification of Italian Coffee

ESPRESSO quality understanding and Identification of Italian Coffee

ESPRESSO quality coffee, what is it? A drink, a carrier of taste, a way to feel the details of life. When you are in a cafe to enjoy a cup of coffee packaged by various cultures, have you ever thought about and learned to identify whether you are drinking a perfect cup of coffee, rather than spending dozens of yuan but washing pot water? to make you feel like

2015-05-04
Coffee shop owner's experience: open a shop, you still have misunderstandings!

Coffee shop owner's experience: open a shop, you still have misunderstandings!

At present, more and more people in China want to open a coffee shop, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" by Chen Haopai.

2015-11-04
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